But before you rush to check our great leaflet prices and turnaround times (select from the left hand panel as appropriate) we suggest you take a look at the following “Top Tips” to help you get the best value from your leaflet printing.

	Sell Benefits not Features
	One of the most basic rules of content writing when creating the text for your leaflets is to highlight the benefits to the purchaser of buying your products or services, rather than just the features of what you are selling. It’s human nature to think “what’s in it for me?” So “paint a picture” for your reader of what life will be like for them after buying your product. The revolutionary filing cabinet you manufacture may make retrieval of your customers’ paperwork quicker (a feature), or maybe 100 percent fireproof, but the benefits to the buyer are reduced stress, more time for productive work, or total peace of mind. Read more about benefits and features.
	Your Unique Selling Proposition
	Does your leaflet make it clear to the reader what your Unique Selling Proposition (USP) is? Your USP is that one aspect of your product or service that sets you apart from your competition. Make sure that it is something your customer’s value highly. Being the only pizza delivery company in the UK to make triangular pizzas may be unique, but it’s unlikely to win you many extra sales! Experts recommend that, in identifying your USP, you should consider three things - the needs of your customer, the natural strengths of your own business, and opportunities in your marketplace which are being under-exploited by your competition.
	Get Emotional!
	Consumers buy on emotion and justify on reason. Most buyers think they are being rational in making a decision to purchase, or in choosing among different offers, but in reality they make the decision with their hearts and then justify that decision. So, appeal to your reader’s emotions in your leaflets. Suggest that they ‘deserve’ your product. Use language that appeals to the senses, the reader’ self-esteem, their aspirations. Feature people in any photography of your products - your audience can connect to them, and mentally substitute themselves into the picture.
	Include “Calls to Action”
	You have caught the readers with your headline. You have interested them with your copy. Do not leave them hanging in midair. Tell them what to do.” – John Caples     Calls to Action (CTA) are those parts of your leaflet text which invite your prospective client to take that next crucial action. Typically, the action is to purchase the product / service you are trying to sell, or at least take the next step in the sales cycle.      There needs to be a sense of immediacy in your requests. The sooner you can get the reader to respond, the better. Tell them what will happen if they purchase today. Will they get a gift? Does the offer expire soon? Will they be saving time, money or energy?     Clever use of words can make a difference in your CTA. The response rate between “Learn How” and “Learn Now” can be considerable.
	Write for your Reader
	Always use language your reader will understand. As W. B. Yeats suggested, “Think like a wise man, but communicate in the language of the people.” Keep sentences and paragraphs short, and explain any technical terms used.
	Be Sensitive to Reader Expectations
	The way you incorporate elements like colour, pictures, typefaces and text will influence the reader’s perception of the product / service you are selling, and their response to your leaflets. The visual elements used should be consistent with your image and your industry. For example, to build confidence, firms in a conservative industry should choose smart, professional typefaces and a business-like colour scheme.
	Special Effects
	Doing something different will add some drama to your leaflet printing. Consider special finishing effects like varnishing, lamination, die-cutting into special shapes etc. These not only add to the visual appeal but also enhance the image of your organisation in the mind of the reader. This added confidence can result in better response and increased sales.
	Quantity
	A well-made estimate of the quantity of leaflets to be printed and distributed will fetch you economies of scale while avoiding storage problems. Nobody wants to order more printing than they need, however it’s in the nature of leaflet printing that it’s usually more economical to print slightly more than you need first time, rather than returning for a second print run soon afterwards.
	Partnership Buying
	This is good option when the intention is to reduce the overall project cost. The trick here would be to team up with an organisation, which is complementary and not competitive to your own. For example, if you are trying to promote a new line of clothes, you can have your printing on one side while another firm advertising their jewellery can use the other. This way you can spread the leaflet printing costs and achieve your goals simultaneously.
	Distribution
	Plan in advance how you will be distributing the material. Size and weight are important factors that need to be considered while finalising packaging and distribution, especially when you are expecting someone else to distribute the leaflets for you.